Experience Oz | Big Red Group

Giulia has worked with Experience Oz for over a decade as both an external and internal support.

Giulia has also worked closely with Experience Oz on launching the brand’s multi-year partnership with Virgin Australia in late 2023 and continues to work on ongoing tactical campaigns.

She has also worked with Experience Oz as a lead on key domestic tourism partnerships including Destination Gold Coast’s Play Money voucher initiatives in 2021 and 2022, their Stay & Play initiative in 2023 and a number of other STO cooperative campaigns with South Australia Tourism Commission, Tourism & Events Queensland, Tourism Northern Territory and recently Destination New South Wales’ 2023 VIVID Sydney campaign.

Giulia also spearheaded a number of publicity campaigns including the 7 Wonders of Australia PR campaign, which was a nominated for ‘Best PR Campaign of the Year’ in the 2019 Travel Weekly Awards.

On behalf of Experience Oz, Giulia has also worked on key promotional partnerships with Hungry Jacks, Coles, Mc Donald’s, QBD Books, Drakes, Optus, Foodland and more.

Experience Oz is all about helping Aussie families make the most of every moment together. They aim to provide fun-filled family holidays for all Aussies by offering over 3,000 experiences across 50 regions in Australia & New Zealand since 2005.

media relations publicity marketing partnerships